It’s crucial to know what to say to close deals and to be able to overcome objections because you can do everything right before this but if you can’t close business you truly don’t help your client enjoy all the benefits of your product or service.
The fact of the matter is, nothing in business happens until somebody is persuaded to do something, a deal is made or something is sold.
Before we get into closing and overcoming objections I have to say if you’re having to close really hard at the end of a presentation or showing people what you’ve got it’s most likely bc we’ve opened poorly.
The Close Should be Effortless, Painless, and Automatic if We…
- Have a Great Attitude
- Positioned Ourselves Properly
- Have Built a Connection and Rapport
- Fact-found Effectively and Shown a Laser-Focused Presentation Based on What is Most Important to the Client
- Paid Attention to Our Client’s Non-Verbal Cues to Know When is the Right Time to Close
How to close is easy, when to close is the real question.
The challenge comes when we get objections. Watch the video above to see how to close and overcome objections step-by-step.
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About the Author: Mark Antonio is an international sales and social media marketing strategist with Boss Marketer. Mark is versed in many different industries and has worked as one of the top speaker, trainer, coaches with the Anthony Robbins Companies. In total, he is fluent in 3 languages and has traveled to over 35 different countries and spoken to over 300 companies and distinguished audiences including Mercedes-Benz, American Express Financial, Santander, Arcellor Mittal, Citibank, and Berkshire Hathaway to name a few.